If you use the internet, you probably heard of Facebook before, the social media giant has reached maturity at this point, yet they continue to amaze us with new concepts and ideas from out of the blue. Facebook introduced us to Collaborative Performance Advertising Solution or acronymically referred to as CPAS. Simplistically speaking, it is an advertising strategy to persuade customers to buy products or services online via collaborations between brands and retailers. To reiterate in simpler terms: the brand sells its product through a retailer’s website or application. (hence the collaboration part)
To serve as an example: Let’s say you own a sneaker business, but you don’t have a standalone store. So, how do you sell your sneakers? Here’s the magic of CPAS. They create dynamic Facebook ads using a retailer’s catalog. Let’s say Zalora, which highlights your sneakers’ design, comfortability, and any other features that will make your product stand out. Facebook shows the ads to the users, and the interested users then click on the ad and boom! And they are redirected to Zalora’s app or website to make the purchase. Through CPAS, you are able to market your products as if you own y standalone store!
To better inform you, here is a list of benefits that you as a brand get from utilizing CPAS:
- Your product Gets a Funnel Down Approach
Facebook dynamics will show your products to people that have a higher purchase percentage in your product as it is being optimized from their relevant search history and interest. Meaning, your product gets marketed to the right people who are more likely to make a purchase!
- Raising Awareness
In common sense, using advertisements will raise awareness and help businesses gain traffic, which is specifically what is happening here. Facebook dynamic ads will help your brand to gain more market credibility and boosts your online sales. Especially if it is eye-catching and exciting, thus making people more likely to click.
- Wider Market Coverage
Your product gains bigger visibility, therefore, expanding your market reach. By using CPAS as your marketing strategy, you are able to penetrate markets that before are out of reach and acquire new potential buyers!
- Building a Strong Working Relationship with Retailers
As the collaborative part emphasize, you can harness a stronger relationship with retailers that will benefit you in many ways, i.e., acting as your e-commerce store, marketing your product, getting traffic and brand recognition, helping buyers to purchase a leisurely fashion, more sales from the retailer’s selling campaigns, etc.
Conclusion
Do not be afraid to try collaborative ads, as they are a tool to empower your brand to be bigger and more successful than ever before. Because, even if you don’t own a standalone e-commerce store, retailers can act in your stead as one. CPAS helps you build a better and stronger working relationship with retailers, one customer, at a time.
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