Mistakes to Avoid in Video Marketing

11/11/2018| Karson Colon| 0 Comment| 8:12 pm

Categories:

Video Marketing

Video marketing is an effective marketing strategy that is widely used by online marketers when marketing their services and products. It is considered to be a competitive and fast game. You can achieve your marketing goals by planning well and doing it right. Running a poor video marketing campaign can ruin your marketing efforts or even do a lot of harm to your business. Getting it right is crucial because the video made reflects the brand. You can produce videos that captivate the world by avoiding mistakes. The following are the common mistakes that you need to avoid when producing a marketing video.

Creating Long Videos

Most people who watch videos are extremely busy while others are not patient enough to watch extra long videos. You should, therefore, try and make your video as short as possible. Always stay away from making long videos. You should make a clip that is sweet, short and straight to your point. It should last for about one or two minutes. Most people will avoid watching long clips. Video marketers are advised to cut out irrelevant content when creating videos and highlight their key points.

Poor Branding of a Business

You can brand your business by using an effective marketing clip. Apart from producing great videos, most people tend to forget the people who produce them. You should also remember the branding aspects when making your marketing clips. Mentioning the tagline and placing your company’s logo are essential when conveying the brand identity. Successful branding is an important aspect that can set you apart from your competitors. The branding of a business should be done at the start of the marketing clip. By so doing, your viewers will remember both the business’s identity and the video.

Choosing the Wrong Video Production Company

Today, people can easily make videos using their mobile devices like smartphones and tablets. However, the video produced might not meet the required standards. Most people will equate the quality of the videos produced to that of your business.

Some people go for the cheapest companies to save money. This is a huge mistake that you should never make when creating your marketing clips. Individuals who want to produce quality videos for their businesses should make an effort of consulting the experts. The expert hired will also update you on the latest video marketing trends. This is a crucial step when it comes to video marketing.

Use an Individual Approach

Making use of a conversational explainer video will let your viewer feel important. Instead of instructional and educational videos that will allow your customers to think that they are in some regular schools, trying to learn some challenging subject matters. An explainer video will let you converse to a customer as if you are talking to him on a personal level. Customers will appreciate explainer videos that are easy to understand. Always remember, viewers have different abilities and preferences. Try to reach out to all of them with a video that they can relate to.

Make It Concise but Complete

You are not making a short film. If you want to have a short film about your business, it must be for some other platforms. Videos that are meant for websites should be brief but should not let the customer left hanging for some essential points. Your business video should be complete to include everything that you want to tell your customers. A video which relays its topic to its customer very clearly and concisely will surely have a great deal of acceptance among mobile users who watch browse on websites while they are on the go.

Increase Its Entertainment Value

The most shared clips are those that are entertaining. When your videos are shared, that means you are creating leads to your website. Make explainer videos for YouTube and for social media too. You can make different videos so viewers will not get bored watching them. A website will only be homey for viewers when content, graphics, and videos in it are entertaining. This will let viewers stay longer in your site, which can be translated to more ranking points that will boost your SEO goals.

Boosts Conversion Rates

It is important to think of video as an investment. Studies have shown that including a video on the landing page can help increase conversions by over 80%. Ideally, watching a compelling presenter can influence your buying behavior and even persuade you to purchase or sign up. This is quite different from having to read the same information online alone. In addition, it can serve as a built-in tutorial or even testimonials, depending on the approach you take.

Aids Your Email Marketing Campaigns

Enhances Search Engine Optimization

Nowadays, search engines are looking for content that engages viewers. In fact, there is nothing that entices and engages visitors than video. That explains why YouTube is the second-largest engine. You can put your videos on the website, and you can show up in search results. Moreover, if you can promote the video through social media, there are a lot of chances of being found.

Builds Credibility

Video is an amazing way of creating a personality for your brand and company. In fact, it allows you to connect with the viewer and even earn their trust. It is estimated that over 90% of users find product videos to be helpful in decision making.