Top Benefits of Video MarketingTop Benefits of Video Marketing
In this era, it is vital to find unique ways of making your services or products stand out. Although video marketing is not new, it has proven to be powerful and more effective than ever before. You have probably seen a funny video message and shared it with others. Due to hectic schedules, most people prefer watching a two-minute video instead of sitting down and reading 15 minutes of the same information. If you have not ventured into this game, it is time you do so. Also, if you need some more convincing, then the following video marketing tips can be of great help.
Boosts Conversion Rates
It is important to think of video as an investment. Studies have shown that including a video on the landing page can help increase conversions by over 80%. Ideally, watching a compelling presenter can influence your buying behavior and even persuade you to purchase or sign up. This is quite different from having to read the same information online alone. In addition, it can serve as a built-in tutorial or even testimonials, depending on the approach you take.
Aids Your Email Marketing Campaigns
Enhances Search Engine Optimization
Nowadays, search engines are looking for content that engages viewers. In fact, there is nothing that entices and engages visitors than video. That explains why YouTube is the second-largest engine. You can put your videos on the website, and you can show up in search results. Moreover, if you can promote the video through social media, there are a lot of chances of being found.
Builds Credibility
Video is an amazing way of creating a personality for your brand and company. In fact, it allows you to connect with the viewer and even earn their trust. It is estimated that over 90% of users find product videos to be helpful in decision making.